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Creative Industries
The Netherlands sets global trends in 21st century creativity, a tradition that traces back to our role as a renowned center of the Renaissance in the Low Countries. More than 240.000 pp (almost 2% of the Dutch people) are involved in creative industries fields, a extensive area ranging from performing and visual arts to media, entertainment and creative applied arts, think architecture, design and fashion.
The creative industries are a unique and essential economic
driver in the Netherlands, using our maverick spirit to generate 3
billion dollars a year in investment and economic activity. And
because innovation, creativity and the power of ideas recognize no
boundaries, the Netherlands and the United States learn from each
other as we incorporate sustainability into design, architecture
and urban planning, accelerate practical applications of the latest
computer and gaming technology and gaming design, and advance
cultural life through Netherlands-U.S. exchanges in the performing
and visual arts.